I’ve finished my local marketing book, Webcentric Local Business Marketing:How to market your business on the web and beyond… , the book has an in depth treatment of Local SEO and discusses all the lessons I’ve learned marketing my law practice and real estate sites. It also discusses outsourcing and which work is safest to do yourself to save money. I focused on the relationships between different kinds of marketing and how to evaluate your business for the best marketing techniques. It’s also a great deal at only $3.50 for the Kindle edition. Click on the cover to check it out on Amazon, there’s a nice preview of the first couple sections.
The book itself is also an example of the outsourcing techniques in the book. The cover, table of contents, kindle editing, and proofreading were all done using Fiverr gigs that totaled around $100 and a stock image for about $20.